About us

Brand Journey 

At Self Love Loft (SLL), our story is woven from the threads of self-discovery, a passion for well-being, and a commitment to simplicity. Born out of a collective journey towards mindfulness and self-love, we set out to redefine the wellness experience for young souls navigating life's twists and turns.

Our mission is clear—to inspire and empower. We curate a collection of wellness products that seamlessly integrate into your daily life while remaining chic, minimalist, and comforting.

Free Gold Wedding Band on White Textile Stock Photo

Rooted in the belief that less is more, our aesthetic philosophy embraces simplicity and elegance. Each product is carefully selected and packaged to sync with your journey. Embodying quality and sustainability.

More than a brand, we're a community—a space where individual stories intertwine. SLL is your sanctuary. Your comforting loft. A place to start your journey of self-love in wellness.

Let's embrace simplicity, cultivate self-love, and redefine what it means to thrive in a world that often moves too fast!

SLL—Where Your Story Unfolds.

Our Journey 
In the heartbeat of the city that never sleeps, Robert and I, Alyssa, two people brought together by love and a shared passion for well-being, invite you to our loft of tranquility – the Self Love Loft.

Our journey began in the bustling streets of New York, where degrees in business and journalism merged into a journey of love and self-discovery. Amid the whirlwind of city life and being young, busy people trying to make it big in the world, we recognized the need for a sanctuary. A space dedicated to self-care and spreading love to others.

Free Man and Woman Holding Hands Stock Photo
In the midst of our wavy lives, "me time" became our anchor. Every day, we consciously embraced wellness practices that became the essence of Self Love Loft. Robert, with a focus on mental wellness, devoted a part of each day to meditation. A peace in the midst of chaos.


My journey led me to the world of simple yet luxurious self-care rituals. From skincare to the joy of good quality feeling sleep, I discovered the power of cherishing myself daily. These practices, simply born from self love and our love for each other, inspired what you can find at Self Love Loft.

Together, we created a space that differs from the ordinary – a loft where self-love is not just a concept, but a way of life. Self Love Loft is sort of an extension of our love story. A testament to the belief that in the midst of life's busyness, nurturing oneself is essential.